Chief Drama Manager: HR's New Reality in 2025
HR's new reality is serving as Chief Drama Manager. Get 10 simple ways to use your values to create clarity.
HR's new reality is serving as Chief Drama Manager. Get 10 simple ways to use your values to create clarity.
Here’s a mistake I find new coaches and course creators make when they’re just beginning their business-to-business journeys. They try to sell to big companies. Sure, it seems appealing to sell to places like Apple, Proctor & Gamble, or Bank of America. After all, the idea behind landing business clients is so they’ll hire you to work with lots of their employees year-after-year. So, it makes sense that larger clients would lead to repeat business for years to come.
Mistakes. They happen to everyone. Yes, you learn from them. Yes, they help make you stronger. Yes, they are inevitable. But, let's see if I can help you avoid some, Okay? In fact, I'm going to share 3 mistakes I made while building my B2B business.
You've heard the saying: It's not what you know, it's who you know. Someone might have told you this when you were looking for a job or trying to get promoted. Well, let me tell you how true that saying is if you're a coach or course creator!