Target the Right Size Business for Coaching & Training Services

Here’s a mistake I find new coaches and course creators make when they’re just beginning their business-to-business journeys. They try to sell to big companies. Sure, it seems appealing to sell to places like Apple, Proctor & Gamble, or Bank of America. After all, the idea behind landing business clients is so they’ll hire you to work with lots of their employees year-after-year. So, it makes sense that larger clients would lead to repeat business for years to come.