About Work Ignited:

Assessments and Development

to Build Strong Leaders and Collaborative Teams

Here's the Truth:

Work shouldn't feel like a grind. It should make you feel ignited!

Hi There. I'm Amy Pearl.

At Work Ignited, we help HR, L&D and business leaders to build stronger leaders, healthier teams, and workplace cultures people love.

Coming from the corporate world, I experienced first-hand the challenges of building high performing teams, navigating organizational politics, balancing competing priorities, managing change and uncertainty, and developing people while driving results...all while trying to feel good about your life. I saw many leaders struggle, not because they weren't capable but because they lacked the insight, frameworks, and support to feel effective.

That's why, for more than 25 years, I've partnered with organizations of every size, from global Fortune 50 companies to small businesses to not-for-profits, to make leadership assessment and development practical, personalized, and powerfully effective. Now, we serve hundreds of organizations annually implement science-based assessments and impactful development solutions to spark transformation from the inside out.

If you're looking to ignite your passion, ignite your team, and ignite your workplace...

You've come to the right place!

Why Organizations Choose to Work With Us

Business-minded,

strategic

thinkers.

Personal and action-oriented

service.

Award-winning assessment

providers.

Step-by-step

implementation

support.

Practical and

cost-effective

solutions.

What We Do

Leadership Assessments and Development That Works in the Real World

Leadership Assessments:

Unlock the Potential of People

Get certified to bring these tools in-house or rely on us for full-service administration.

  • Everything DiSC for self-discovery, training, and teambuilding

  • PXT Select for candidate screening, position profiling, onboarding, and career pathing

  • Five Behaviors of a Cohesive Team to create high performing teams

  • Customized 360 degree feedback to grow leaders

Leadership Development:

Implement Learning That Sticks

Whether you need a full-service partner or prefer to do-it-yourself, we'll help you build a solution that fits your goals and your budget.

  • Full One-on-one Coaching Engagements and Laser Coaching

  • Online Learning for Supervisory and Management Development

  • Teambuilding Sessions and Executive Retreats

  • Grab-N-Go Learning Kits and Facilitation Materials

  • Succession Planning and Talent Development Strategies

Who We Serve

The People That Make Work Work

Human Resources Professionals

Build leadership capacity, improve culture, reduce turnover, resolve conflict, create high performing teams

Learning &
Development Teams

Scale training programs, certify internal facilitators, provide engaging learning experiences, measure development impact

Managers &
Team Leaders

Understand your team, strengthen trust and teamwork, build accountability, achieve results through people

Organizations Going Through Change

Navigate mergers/acquisitions, implement new systems, manage restructuing, drive culture, engage teams

Get to Know Us

At Work Ignited, we believe in keeping things personal. That means, when you work with us, you don't get voicemails, chatbots, or layers of bureaucracy. You work directly with the people who design, deliver, and celebrate your success. Every engagement is tailored, never templated. Plus, we're backed by industry powerhouses like Wiley Publishing, Unboxed Technologies, and Paradigm Personality Labs.

You get seasoned experts and personalized service who know you, your goals, your people, and your culture inside and out.

Amy Pearl

DiSC Profile: Conscientious/Dominant

Hi! I love creating strategic solutions and simple tools to help people ignite their passions, their teams, and their workplaces. I've spent the last 3 decades helping companies achieve their goals, first as a corporate gal at M&T Bank and then, serving people like you. Now, I spend my time coaching Human Resources, L&D, and business leaders to love their jobs. I'm a no-nonsense yet fun-loving coach and facilitator who loves to hiking the highest mountains and playing golf out of the deepest sand traps. I'd love to help you achieve your goals!

Kris Coleman

DiSC Profile: Conscientious

Hello! We might have already spoken, since I'm typically the person you speak with when you call our office, especially if I'm managing 360 degree feedback projects for your organization. It's my job to make sure our clients get the best service possible. I've had experience working in all kinds of places including an animal hospital and brewery in Buffalo, a private high school in New York City, Sugarbush Resort in Vermont, and Denali Park Resorts in Alaska. I can't wait to get to know more about your organization.

Our Approach:

You and Me Every Step of the Way

Identify Your
Strategy, Goals and

Learning Approach

We spend time with you learning about your needs, your culture, and your desired approach. Then, we'll customize full-service or do-it-yourself solutions to achieve your goals.

Choose Your Assessments and Customize Your Materials

Whether you are screening job candidates, developing your team, or assessing your leaders, we'll help you choose the assessments and customize the training materials based on your organization's mission, vision, values, and key messages.

Facilitate an

Engaging

Experience

We'll customize a leadership development program, teambuilding event, training class, or one-on-one coaching engagement that engages learners, instills habits that lead to success, and makes your job easier.

Ensure the

Learning

Sticks

Use our micro-learning modules and virtual team activities to keep the learning alive, transform your culture, and cross one thing of your list!

Our Values

When we help our clients define their core values, we tell them that these are more than just words. They are the are the beliefs and behaviors people should bring to the table and demonstrate throughout the day. So, if you're going to post the words on the wall, you better mean it and do it. We try to be role models of this philosophy every day by demonstrating these values through our work.

Respect

We care about people and build positive, trusting relationships to help other unlock their personal potential.

Inspire

We make someone say "wow" every day to improve their lives and the lives of those around them.

Innovate

We understand others' needs and use our creativity to implement solutions that work for them.

Deliver

We provide exceptional products and service. We love new adventures and never stop learning in order to be our best.

Collaborate

We create a friendly, open, and fun atmosphere that creates a bigger future for everyone.

Let's Connect

Our home base is in Buffalo, New York. Go Bills!

But the magic of Teams and Zoom allows us to service clients from around the world.

Want to chat?

Let's discuss your challenges and goals. No pressure, never a sales pitch - just an open conversation about how we can help.

Contact Us

Work Ignited

716-276-8005

8304 Main Street

Williamsville, New York 14221

Office Hours

Monday - Friday

8:30 - 5:00 Eastern Time

We'd love to hear from you!

© 2024 Work Ignited LLC

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Assessment
Solutions

Explore our assessments for candidate screening, development, team building, succession planning, and more.

Fabulous

Together

Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.

e-Learning

Made Easy

Create an amazing learning experience

whether your team is

at the office, at home, or on the go.

Lead

Ignited

Be the best leader you can be

with this award-winning

learning opportunity.

Collaboration

Breakthrough

Create a workplace you love with our best-selling book, employee survey, and interactive team experience.

Coaching

Conversations

Replace your archaic review process

with an online system to

guide GREAT conversations.

Download the Best Interview Questions
for Virtual Job Candidates

Look who's using our assessments today:

Check out our recent news and blog.

3 is the magic number behind every great hire

3 is the Magic Number Behind Every Great Hire

August 18, 20266 min read

Quick Answer:

Three is a magic number in many places and definitely in hiring. Years ago, leadership author David Cottrell popularized what he called the Rule of Three: interview at least three qualified candidates for every position, interview each of them three times, and involve three different people in evaluating them. I also believe in another rule of three that a hiring decision should be based on at least three factors like an interview, an assessment, and references. Put the two together and you get an incredibly powerful candidate screening system. Three people. Three looks. Three pieces of evidence that the candidate is the right fit.

What Makes Three Special

The number three creates psychological safety because it represents the smallest possible pattern that provides predictability, balance, and completeness to the human brain. One is simply an isolated event, two is a contrast or a simple choice, but three creates a sequence that allows our brain to predict what comes next and reduces anxiety. Here are some examples of three's in our lives:

  • Passing along stories like the Three Little Pigs and sacred beliefs like the Three Wise Men

  • Creating a floral arrangement or a table scape in three's to achieve a sense of calm

  • Building habits like eating three meals each day and replacing your toothbrush every three months

  • Creating stability with a tripod

Even businesses use the number three (e.g., bronze/silver/gold packages) and three-word slogans like "Just Do It" to guide your brain toward making a fast, comfortable purchase.

So, it makes perfect sense that we use the psychological assurance and predictive power of three in the hiring process.

Who First Thought to Apply the Rule to Hiring

In his book Monday Morning Leadership, David Cottrell lays out what he calls the Rule of Three: interview at least three qualified candidates for every open position, interview each of those candidates three separate times, and have three different people involved in evaluating them. Cottrell’s reasoning is straightforward. A single interview, with a single person, lets almost anyone hold it together for an hour. Multiple looks, in multiple settings, with multiple sets of eyes, make it far harder for a mismatch to stay hidden.

The Modern Problem: Finding Three Qualified Candidates Isn’t As Easy As It Used To Be

Here’s where I want to be honest with you about something Cottrell couldn’t have fully anticipated. Getting to three genuinely qualified finalists is a lot harder than it sounds right now. National University’s 2026 hiring research found that 69% of employers are struggling to find qualified candidates for open positions, even as application volume per job posting has roughly doubled since 2022. In essence, more applicants not more quality, which means more noise for you to wade through before you even interview one solid candidate, let alone three. Separately, Robert Half’s 2026 hiring data found 58% of business leaders say an increase in AI-generated applications makes finding skilled professionals like finding a needle in a haystack.

None of this means the Rule of Three is outdated, we just need to find ways to make it easier.

Three Interviews, Three Formats, Three People, Without Wasting Time

Here's the cleanest way I’ve seen this work in practice:

  1. Step one is a phone screen, quick and focused on the basics: are they qualified, available, and roughly in the right range on compensation and logistics. I've helped some of my clients implement an AI agent built around real job-specific competencies to make this first step more efficient.

  2. Step two is a video interview, going deeper on experience and getting a first real read on how someone communicates and thinks on their feet.

  3. Step three is the final, in-person interview, ideally with the candidate’s actual future supervisor. To ensure the supervisor is prepared, they use the candidate's PXT Select results and recommended interview questions. The supervisor might also give them a tour to see how the candidate interacts in a more informal setting or include other members of the team in the interview to get different perspectives. This really sharpens the execution of this step.

That structure alone gets you three formats and at least three people in the most efficient way possible.

Three Decision Factors

It's so tempting to let just one element of your process sway a hiring decision. Strong prior experience might outweigh a lackluster interview. A poor fit score in an assessment is easy to ignore when the person was so nice in the interview. (Check out the story in my post called: 5 Reasons for Using Cognitive Assessments When Screening Job Candidates.) Relying on just one factor can lead you to make a rash and wrong hiring decision.

Harness the power of three's by ensuring the candidate shines in at least three areas to boost your success rate. For example, (1) the candidate has great accomplishments listed on their resume, (2) they communicated effectively in the interview, and (3) their assessment fit score was high. Or, the candidate might be light on experience, but (1) their assessment results show real potential, (2) they came highly recommended by an existing employee, and (3) they interviewed well.

If they don't meet your expectations in three ways, it's time to move on to the next candidate. Three positive decision factors helps to ensure you're making the right choice.

Quick Answers to What People Actually Ask Me

What if I genuinely can’t find three qualified candidates for a role? It happens more than it used to and it might point to a job description that’s too narrow, a sourcing channel that’s underperforming, or a compensation range that’s out of step with the market, rather than a reason to abandon the process entirely. If you do have fewer than three qualified candidates, be sure that the one you hire absolutely knocks it out of the park on the three decision making factors (e.g., strong interview, strong assessment results, strong references).

Is using AI for a phone screen a bad idea? Not inherently, and it can save real time. The risk isn’t the AI itself, it’s an AI agent that's trained on generic questions instead of the specific competencies that actually matter for the role. Make it work for you and your organization!

Does the assessment count as one of the “three people” in the Rule of Three? No, and that’s an important distinction. The assessment informs all three human evaluators, it isn’t a stand-in for one of them. The people doing the evaluating still need to be people.

Doesn’t all of this add a lot of time to hiring? Structured properly, three focused conversations across three people, each sharpened by just-in-time assessment data, usually move faster than an unstructured process with vague, overlapping interviews and no one quite sure what the last person already covered. I just had a client share that she filled 200 positions over two weekends with drive-through interviewing. Anything is possible with the right process in place!

Want the Bigger Picture on Where Hiring is Headed?

Download “Building a Future-Ready Workforce,” a Wiley report on the trends shaping how organizations attract and keep the right people.

Stay Ignited!

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Amy A. Pearl

Amy Pearl is Work Ignited's Chief Optimizer, bringing strategic solutions and simple tools to your workplace.

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