Why I Love Product Showcases
I’m a sucker for “free.” My husband thinks I’m a hoarder because I stock up on buy-one-get-one groceries and, yes, I’m that person who spends money on things I don’t need, just to get to that “free gift” level.
Dr. Paul Zak, professor of Neuroeconomics at Claremont Graduate University studied how even a small discount impacts people’s happiness, health, and stress. He discovered that even people who receive a $10 coupon experience a 38% rise in oxytocin levels and are 11% happier than those who do not receive a coupon. Furthermore, their heart rates decreased by 5% and respiration rates decreased by 32%.
People find sheer joy in getting a bargain. It creates emotional and physical stimulation that leaves them more relaxed, less stressed, and ready to buy. That’s why product showcases are a great way to engage your prospects and clients in ways that they will be inspired to buy from you.
A product showcase is a virtual or in-person event that gives your prospects and clients the opportunity to experience something for free. I’ve showcased assessments that I sell for hiring and development, employee surveys, course modules, and coaching models. Once they experience it, they immediately can identify teams in their organizations that need to experience it as well.
I even invite existing clients to my showcases as an educational bonus for them and to expand the relationship they have with me. Plus, it’s a bonus when they tell the prospects in the audience how much they enjoy working with me.
And, I always make my showcases fun…like a party. Who doesn’t want to come to a free party where they actually learn something?
To get started, identify:
Your showcase goal
The problem you can solve for your ideal purchaser
The framework(s) you'll share
The people you will invite
Your budget
Activities to engage your audience
Your follow-up sequence
The logistics
In my B2B Fabulous Course, I dive into product showcases as just one way to engage prospective clients in ways that inspire them to buy. I even include the exact presentation slides I use during the event. So, check it out.
In the meantime, identify what product you can showcase with your prospects and clients. Then, pick a date and make it happen!
